Gorkovskaya Yolka

Branding, Illustration, Packaging

Following this goal , our team design the Brand, souvenirs including collections of chocolate, jams cooked according to long-standing recipes, gingerbreads and sweets. For the visualization, images of vintage decorating elements were used

It is nearly 300 years since the tradition of decorating the New Year tree has been popularized. And Nizhniy Novgorod is a unique city which has an unusual New Year tree to show off — the one which is called Gorkovskaya ( 1900-1904) named in honor of a well-known writer, Maksim Gorky. But it is so peculiar not of the presence of a rare fur-tree but of the way of celebrating New Year, where charity came first: children were drank tea, were given presents and those, who were in need, could be helped. In 2016 "Gorkovskaya Yolka ( New Year Tree)" was recreated on the threshold of 150 years since the birthday of Maxim Gorky.

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