Arsenal identity

Branding, Graphic design

The main element is the writing Arsenal expressed in the texture of oil smears, that integrates classical art with the modern one. Logotype is based on the idea of territorial location of Arsenal branches, it is realized by the contours of cities where there is a center.

The work is created in the framework of the competition devoted to the development of auxiliary corporate identity of Arsenal Museum, the National centre of Contemporary Art.

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