Branding, Illustration, Packaging
The communication with customers is carried out through a series of emotional illustrations of home window sills with flowers from Flora line. On the reverse side of each package there is an illustration of a flower grown.
Flora is a brand producing flower bulbs for indoor germination. It is represented by four plant species: Freesia, Ranunculus, Iris, Crospedia. The main idea of the brand is the possibility to make the world beautiful by growing flowers on your own window sill.